Volume 2 (2026)
Volume 2
Article ID: CM2602112007
Volume 2 (2026)
Editor-in-Chief : Mirza Amin Ul Haq, Department of Marketing, Ziauddin University, Pakistan
Latest Articles
General Article
Article ID: CM2602112009
Marketing Pain: How Culturally Framed Discomfort Shapes Consumer Value Perception and Brand Positioning Across Markets
Volume 2 (2026)
Author :
Mirza Amin ul Haq, Ngan Thi Luong, Arsalan Mujahid Ghouri*
General Article
Article ID: CM2602112008
Re-Establishing Jordan’s Brand Trust in the Tourism Sector Using Experiential Marketing: A Post-Gaza Conflict Scenario
Volume 2 (2026)
Author :
Ahmad Saif Abu-Alhaija*

















