AJBMSS is a peer-reviewed, open-access journal that is committed to fostering knowledge advancement and innovation in the realm of business management, marketing, social sciences, supply chain, economics and finance. The journal includes discussion on the wide spectrum of topics that include, but are not limited to, human resource management, sustainability in businesses, marketing, customer relationship, machine learning in marketing, human capital, intellectual capital and finance related performance, and risk of businesses. It provides insightful analyses, expert opinions and cutting-edge research in these dynamic fields. AJBMSS is an open-access journal following continuous publication model licensed under CC BY 4.0 (Creative Commons Attribution 4.0).