The Impact of AI-Powered Personalisation on Consumer Trust and Purchase Intention: A Cross-Cultural Comparative Study of Gen Z Consumers in the United Kingdom and Pakistan

Sustainability in Global Supply Chains: A Study on the Impact of Distributed Ledger Technology on Ethical Sourcing and Consumer Trust

Strategic Governance in Family-Owned Businesses: Aligning Family Values with Marketing and Supply Chain Performance

The Mediating Role of Transactional Leadership Between Last-Mile Delivery Practices and Sustained Change Implementation: A Case Study of the UK Retail Market

Generative AI-Driven Personalised Content and Its Impact on Consumer Engagement in Destination Marketing in the UK: The Moderating Role of Normative Influence