Aims and Scope
The Majestic Global Trends in Marketing & Supply Chain Management (MGTMSCM) is an international, peer-reviewed, open access academic journal committed to advancing scholarly research and practical insights in the fields of marketing, supply chain management, logistics, and global business operations. The journal provides an international platform for researchers, academicians, policymakers, and industry professionals to publish high-quality research addressing emerging trends, strategic developments, and innovative practices shaping modern commerce and trade.
Aims
- To promote high-quality research in marketing, supply chain management, logistics, and related business disciplines.
- To encourage the integration of academic theory with practical and industry oriented applications.
- To explore the impact of digital transformation, sustainability, globalization, and emerging technologies on marketing and supply chain systems.
- To support multidisciplinary research involving business analytics, consumer behavior, operations management, and international trade.
- To provide insights into innovative decision-making frameworks and strategies for businesses operating in dynamic global markets.
Scope
MGTMSCM welcomes original research articles, review papers, conceptual studies, case studies, and empirical investigations in (but not limited to) the following areas:
- Marketing Strategies and Consumer Behavior
- Digital Marketing and Social Media Strategies
- Brand Management and Customer Relationship Management
- Consumer Behavior and Market Analytics
- International and Cross-Cultural Marketing
- AI-Driven Marketing and Personalization Strategies
- Omnichannel Marketing and Customer Engagement
- Supply Chain Management and Logistics
- Supply Chain Resilience and Optimization
- Logistics and Transportation Management
- Sustainable and Green Supply Chain Practices
- Risk Management in Global Supply Chains
- E-Commerce Logistics and Last-Mile Delivery
- Blockchain and Artificial Intelligence Applications in Supply Chains
- Customer-Centric Supply Chain Strategies
- Demand Forecasting and Inventory Management
- Retail Supply Chain Transformation
- Supply Chain Strategies for Brand Positioning
- End-to-End Supply Chain Visibility and Coordination
- Digital Transformation in Marketing and Logistics Operations
- Big Data and Machine Learning Applications in Business
- Industry 4.0 and Smart Supply Chain Systems
- Circular Economy and Sustainable Business Models
- Geopolitical Impacts on Trade and Global Markets
- Automation and Smart Contracts in Logistics and Marketing
- Innovation and Technology-Driven Business Transformation
- Interdisciplinary Research in Marketing and Supply Chain Management
Target Audience
MGTMSCM is intended for a diverse international audience, including:
- Academic researchers and scholars in marketing, supply chain management, logistics, and business studies
- Business executives, managers, and industry professionals
- Supply chain analysts, logistics professionals, and operations managers
- Marketing strategists, consultants, and digital marketing practitioners
- Entrepreneurs and innovation specialists
- Faculty members and students in business, management, commerce, and related disciplines
- Policymakers, economists, and international trade professionals
- Professionals engaged in sustainability, organizational development, and global
business operations