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Journals in "Marketing and Supply Chain"

Majestic-Global-Trends-in-Marketing-Supply-Chain-Management

Articles in "Marketing and Supply Chain"

Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Supply Chain Digitalization and Supply Chain Resilience in Manufacturing SMES in Italy

Volume 2 (2026)
Author : Jiyad Shaikh*
DOI : 10.65080/mgtmscm.v2.CM2602112016
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👁 Views: 110 ⬇ Downloads: 2
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Omnichannel Fulfilment, Supply Chain Transparency, And Customer Loyalty: A Signalling Perspective

Volume 2 (2026)
Author : Saad Ahmad Khan*, Imran Iqbal
DOI : 10.65080/mgtmscm.v2.CM2602112015
HTML PDF
👁 Views: 107 ⬇ Downloads: 4
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Ethical Advertising Disclosure, AI-Content Transparency, and Consumer Trust: The Mediating Role of Perceived Authenticity in Perceptions of AI-Generated FMCG Marketing in France

Volume 2 (2026)
Author : Raza Hussain Khoso*
DOI : 10.65080/mgtmscm.v2.CM2602112014
HTML PDF
👁 Views: 166 ⬇ Downloads: 4
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Green Authenticity Paradox: When Sustainability Claims Strengthen or Weaken Brand Credibility in Digital Marketing

Volume 2 (2026)
Author : Mirza Amin ul Haq, Shahzad Khalil*
DOI : 10.65080/mgtmscm.v2.CM2602112013
HTML PDF
👁 Views: 809 ⬇ Downloads: 26
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Usage of Social Media Platforms as a Mediating Variable in the Relationship Between e-WOM and Consumer Purchase Decisions: The Case of Retail Consumers of Saudi Arabia

Volume 2 (2026)
Author : Gilbert M. Talaue*, Ishaq Kalanther, Tomasa Gilberta D. Bitanga
DOI : 10.65080/mgtmscm.v2.CM2602112012
HTML PDF
👁 Views: 769 ⬇ Downloads: 30
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Algorithmic Intimacy: How AI-Personalised Marketing Shapes Brand Trust and Brand Loyalty

Volume 2 (2026)
Author : Aliza Moiz*
DOI : 10.65080/mgtmscm.v2.CM2602112011
HTML PDF
👁 Views: 1516 ⬇ Downloads: 21
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

AI-Powered Personalisation in Charity Marketing: Transforming Donor Engagement and Lifetime Value Through Data-Driven Campaigns

Volume 2 (2026)
Author : Ishaq Kalanther*
DOI : 10.65080/mgtmscm.v2.CM2602112010
HTML PDF
👁 Views: 751 ⬇ Downloads: 9
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Marketing Pain: How Culturally Framed Discomfort Shapes Consumer Value Perception and Brand Positioning Across Markets

Volume 2 (2026)
Author : Mirza Amin ul Haq, Ngan Thi Luong, Arsalan Mujahid Ghouri*
DOI : 10.65080/mgtmscm.v2.CM2602112009
HTML PDF
👁 Views: 1183 ⬇ Downloads: 21
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Re-Establishing Jordan’s Brand Trust in the Tourism Sector Using Experiential Marketing: A Post-Gaza Conflict Scenario

Volume 2 (2026)
Author : Ahmad Saif Abu-Alhaija*
DOI : 10.65080/mgtmscm.v2.CM2602112008
HTML PDF
👁 Views: 1215 ⬇ Downloads: 18
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

The Impact of AI-Powered Personalisation on Consumer Trust and Purchase Intention: A Cross-Cultural Comparative Study of Gen Z Consumers in the United Kingdom and Pakistan

Volume 1 (2025)
Author : Muhammad Arslan Sarwar*, Maria Malik
DOI : 10.65080/mgtmscm.v1i1.4
HTML PDF
👁 Views: 11039 ⬇ Downloads: 329