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Journals in "Marketing and Supply Chain"

Majestic-Global-Trends-in-Marketing-Supply-Chain-Management

Articles in "Marketing and Supply Chain"

Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Marketing Pain: How Culturally Framed Discomfort Shapes Consumer Value Perception and Brand Positioning Across Markets

Volume 2 (2026)
Author : Mirza Amin ul Haq, Ngan Thi Luong, Arsalan Mujahid Ghouri*
DOI : 10.65080/mgtmscm.v2.CM2602112009
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👁 Views: 60 ⬇ Downloads: 1
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Re-Establishing Jordan’s Brand Trust in the Tourism Sector Using Experiential Marketing: A Post-Gaza Conflict Scenario

Volume 2 (2026)
Author : Ahmad Saif Abu-Alhaija*
DOI : 10.65080/mgtmscm.v2.CM2602112008
HTML PDF
👁 Views: 127 ⬇ Downloads: 8
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

The Impact of AI-Powered Personalisation on Consumer Trust and Purchase Intention: A Cross-Cultural Comparative Study of Gen Z Consumers in the United Kingdom and Pakistan

Volume 1 (2025)
Author : Muhammad Arslan Sarwar*, Maria Malik
DOI : 10.65080/mgtmscm.v1i1.4
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👁 Views: 1707 ⬇ Downloads: 94
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Sustainability in Global Supply Chains: A Study on the Impact of Distributed Ledger Technology on Ethical Sourcing and Consumer Trust

Volume 1 (2025)
Author : Tarig Khidir Eltayeb*
DOI : 10.65080/mgtmscm.v1i1.2
HTML PDF
👁 Views: 379 ⬇ Downloads: 32
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Strategic Governance in Family-Owned Businesses: Aligning Family Values with Marketing and Supply Chain Performance

Volume 1 (2025)
Author : Shabir Ahmad*
DOI : 10.65080/mgtmscm.v1i1.3
HTML PDF
👁 Views: 293 ⬇ Downloads: 36
Majestic Global Trends in Marketing & Supply Chain Management
General Article

The Mediating Role of Transactional Leadership Between Last-Mile Delivery Practices and Sustained Change Implementation: A Case Study of the UK Retail Market

Volume 1 (2025)
Author : Faisal Aftab*
DOI : 10.65080/mgtmscm.v1i1.1
HTML PDF
👁 Views: 250 ⬇ Downloads: 38
Majestic-Global-Trends-in-Marketing-Supply-Chain-Management
General Article

Generative AI-Driven Personalised Content and Its Impact on Consumer Engagement in Destination Marketing in the UK: The Moderating Role of Normative Influence

Volume 1 (2025)
Author : Talha Sarfaraz*
DOI : 10.65080/mgtmscm.v1i1.5
HTML PDF
👁 Views: 485 ⬇ Downloads: 28