- Online ISSN : 3070-6688
- License : CC BY 4.0
Majestic Global Trends in Marketing & Supply Chain Management
The Majestic Global Trends in Marketing & Supply Chain Management serves as a platform for disseminating cutting-edge research, innovative strategies, and emerging trends in the global marketing landscape. It aims to bridge the gap between academic research and industry practices, fostering dialogue and collaboration among scholars, practitioners, and policymakers. The journal welcomes empirical studies, theoretical contributions, case analyses, and reviews that address contemporary marketing challenges and opportunities on a global scale.
Gold Open Access
Continuous
Double-Blind
45 days
Mirza Amin ul Haq
Editor-in-Chief
Department of Marketing, Ziauddin University, Pakistan
GTMSCM Volume & Issues
Latest Articles
Article ID: CM2602112007
Article ID: CM2602112013
Green Authenticity Paradox: When Sustainability Claims Strengthen or Weaken Brand Credibility in Digital Marketing
Article ID: CM2602112012
Usage of Social Media Platforms as a Mediating Variable in the Relationship Between e-WOM and Consumer Purchase Decisions: The Case of Retail Consumers of Saudi Arabia
Article ID: CM2602112011
Algorithmic Intimacy: How AI-Personalised Marketing Shapes Brand Trust and Brand Loyalty
Article ID: CM2501112006
The Impact of AI-Powered Personalisation on Consumer Trust and Purchase Intention: A Cross-Cultural Comparative Study of Gen Z Consumers in the United Kingdom and Pakistan
Article ID: CM2501112005
Sustainability in Global Supply Chains: A Study on the Impact of Distributed Ledger Technology on Ethical Sourcing and Consumer Trust
Article ID: CM2501112004
Strategic Governance in Family-Owned Businesses: Aligning Family Values with Marketing and Supply Chain Performance
