Majestic Global Trends in Marketing & Supply Chain Management (MGTMSCM)
Majestic Global Trends in Marketing & Supply Chain Management (MGTMSCM) is a peer-reviewed academic journal dedicated to advancing research and thought leadership in the fields of marketing, supply chain management, and their intersection in a rapidly evolving global business landscape. The journal serves as a platform for scholars, practitioners, policymakers, and industry experts to share cutting-edge research, emerging trends, and innovative strategies that shape global commerce, trade, and consumer engagement.
Aims
MGTMSCM aims to:
- Provide a comprehensive and scholarly forum for the exchange of ideas on contemporary marketing and supply chain practices .
- Bridge the gap between academic theory and real-world business applications to enhance industry relevance.
- Explore the role of technology, sustainability, globalization, and consumer behavior in shaping marketing and supply chain strategies.
- Encourage multidisciplinary research that integrates insights from economics, business analytics, logistics, and digital marketing.
- Foster the development of data-driven decision-making frameworks for marketing and supply chain professionals.
Scope
MGTMSCM welcomes theoretical, empirical, and case study-based research from diverse geographical and industry contexts. The journal covers a broad spectrum of topics, including but not limited to:
1. Marketing Strategies & Consumer Behavior
- Digital and social media marketing trends
- Brand management and customer experience
- Market analytics and consumer insights
- Global marketing dynamics and cultural influences
- Personalization, AI-driven marketing, and omnichannel strategies
2. Supply Chain Management & Logistics
- Global supply chain optimization and resilience
- Risk management and disruptions in supply chains
- Sustainable and green supply chain practices
- E-commerce logistics and last-mile delivery innovations
- Blockchain and AI applications in supply chains
3. The Intersection of Marketing & Supply Chain
- The role of supply chain strategies in brand positioning
- Retail supply chain transformation and customer satisfaction
- Demand forecasting and market-driven supply chain strategies
- Digitization of supply chain processes for enhanced marketing outcomes
- Customer-centric supply chains and end-to-end visibility
4. Emerging Trends & Future Directions
- The impact of geopolitical shifts on marketing and supply chain operations
- The influence of big data, AI, and machine learning on global trade
- Circular economy and sustainable business models
- Smart contracts and automation in marketing and logistics
- Industry 4.0 and the evolution of supply chain networks