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Subject: Marketing and Supply Chain

The Impact of AI-Powered Personalisation on Consumer Trust and Purchase Intention: A Cross-Cultural Comparative Study of Gen Z Consumers in the United Kingdom and Pakistan

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Marketing and Supply Chain

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Majestic Global Trends in Marketing & Supply Chain Management

The Impact of AI-Powered Personalisation on Consumer Trust and Purchase Intention: A Cross-Cultural Comparative Study of Gen Z Consumers in the United Kingdom and Pakistan

Volume 1 (2025)
Author : Muhammad Arslan Sarwar*, Maria Malik
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👁 Views: 272 ⬇ Downloads: 35
Majestic Global Trends in Marketing & Supply Chain Management

Sustainability in Global Supply Chains: A Study on the Impact of Distributed Ledger Technology on Ethical Sourcing and Consumer Trust

Volume 1 (2025)
Author : Tarig Eltayeb*
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👁 Views: 178 ⬇ Downloads: 27
Majestic Global Trends in Marketing & Supply Chain Management

Strategic Governance in Family-Owned Businesses: Aligning Family Values with Marketing and Supply Chain Performance

Volume 1 (2025)
Author : Shabir Ahmad*
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👁 Views: 149 ⬇ Downloads: 26
Majestic Global Trends in Marketing & Supply Chain Management

The Mediating Role of Transactional Leadership Between Last-Mile Delivery Practices and Sustained Change Implementation: A Case Study of the UK Retail Market

Volume 1 (2025)
Author : Faisal Aftab*
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👁 Views: 111 ⬇ Downloads: 27
Majestic Global Trends in Marketing & Supply Chain Management

Generative AI-Driven Personalised Content and Its Impact on Consumer Engagement in Destination Marketing in the UK: The Moderating Role of Normative Influence

Volume 1 (2025)
Author : Talha Sarfaraz*
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👁 Views: 94 ⬇ Downloads: 15