Advance Journal of Business Management & Social Sciences
- Online ISSN : 2998-7946
- Editor in Chief : Dr. Tahir Iqbal, Dammam University (IAU), KSA.
At AJBMSS, we are dedicated to exploring the intricate realms of business management, social sciences, marketing, supply chain, economics and finance, bringing you insightful analyses, expert opinions, and cutting-edge research in these dynamic fields.
Latest Articles
Medical Marketing: Bridging the Gap
Article Contents Abstract Marketing communication in healthcare has in the past involved the use of the one way low risk, fear appeals, which have in…
The Hybridity of Pattachitra Katha Media The Folk-pop Art Narrative Tradition of Bengal
Article Contents Abstract This paper evaluated Pattachitra Katha, a traditional cloth-based art narrative from Bengal, as a post-colonial hybrid media genre. It originated over 2,500…