TY - JOUR AU - Mahmood, C. K. TI - The Moderating Role of Content Creation Cost on the Relationship Between Generative Adversarial Network (GAN) Marketing Success in Content Marketing: Empirical Evidence from the Automotive Industry of the UK JO - Advances Journal of Business Management and Social Sciences VL - 1 IS - 1 SP - 1 EP - 12 PY - 2025 DO - 10.65080/2nz9tz75 UR - https://doi.org/10.65080/2nz9tz75 ER -