@article{Mahmood2025,
  author    = {Mahmood, C. K.},
  title     = {The Moderating Role of Content Creation Cost on the Relationship Between Generative Adversarial Network (GAN) Marketing Success in Content Marketing: Empirical Evidence from the Automotive Industry of the UK},
  journal   = {Advances Journal of Business Management and Social Sciences},
  volume    = {1},
  number    = {1},
  pages     = {1--12},
  year      = {2025},
  doi       = {10.65080/2nz9tz75},
  url       = {https://doi.org/10.65080/2nz9tz75}
}